Royal Crown Academy is committed to excellence in all its business practices and operations, the senior management team promotes this business strategy. Therefore, as far as possible, the Academy will work efficiently and effectively to ensure there is no harm to people, minimized effects on the environment and continued improvement in collective performance, individually, as a team and as Royal Crown. The Academy strives to exceed customers’ expectations whether they are external or internal customers. In order to achieve this goal, Royal Crown has embraced Quality Management and Excellence. The world’s leading standards have been applied in this regard and the Academy's Integrated Management System serves as a platform to embed these principles across daily operations. This supports managers and helps them focus on critical activities in an organized and systematic manner so that the Academy consistently delivers improved performance.